Rowallan Software Services Communication Policy, Communication strategy, Involvement of stakeholders

Communication

IT teams need to create dialogue with the business stakeholders, to help them understand what a new future could be like. When this communication is absent the quality of IT input into the business suffers, opportunities are missed and effort becomes less efficient. The effect is that IT leaders may become involved too late in the discussion to be able to contribute significant value. Early involvement in discussion about direction enables the IT department to engender trust and identify potential future directions.

It is possible that business leaders may not realise or plan for their serious contribution to a project, resulting in a resource shortfall which may seriously impair a project. Our consultants are experienced in ensuring that all key stakeholders are fully prepared for their role and are given the opportunity to consider and plan their resources to ensure their views and needs are taken into account.

Business change projects can impact large numbers of people. Relevant information must be available and communicated to all levels of people throughout the project. Rowallan Software Services can help you identify and implement a communication strategy to facilitate stakeholder engagement and help you enhance your organisational transformation projects.

Communication Issue

Solution

People resist change when they do not understand why it is happening

The communication plan should explain the business reasons for change.

Doubt about commitment and direction

The communication plan should describe what the future will be like both once the change has succeeded and what it will be like to collaborate in the initiative

Uncertainty about the future

Stakeholders should understand the whole proposed change in outline – so that they can understand their part in it

Questions about roles and responsibilities

For each business change initiative communicate to stakeholders what their individual role will be in the initiative; what is expected from them during the initiative and upon completion